10 thoughts on “Lifestyle branding and the Disney Princess megabrand

  1. As a mother with two daughters this makes me feel slightly nauseous. I can’t believe people are so stupid as to fall for this. Luckily, education and the encouragement to think independently means my daughters have grown into relatively sane adults without a penchent for dressing in pink or as princesses. Keep up the good work.

  2. Oh dear. Oh very dear. But I question who is this aimed at. Who is buying in to this particular brand? How many children sit down and look at DIY catalogues and go “this is the paint for me!”?

    No, it’s adults who are fuelling this one. And that worries me even more.

  3. Right, it isn’t just about giving your kid fantasy bedroom decor and selling them the Disney princess aesthetic, but it’s also about adults buying into it. I’m imagining what happens when (married, cis, hetero) women start trying to convince their (cis) husbands that their bedroom (or other rooms they share) should also be Disney princess-themed…. Then the princess aesthetic becomes a site for women’s “choices” to “empower” them in a particularly gendered way. Then conventional, even stereotypical, femininity becomes something women start fighting for, or, rather, fighting for the consumption of. This isn’t exactly new, but it’s getting more frightening (pervasive?) by the minute. Yikes!

  4. Pingback: Weekly Round Up: June 12 | Mouse on the Mind

  5. Pingback: Disney Princess Prom Gowns and Cradle-to-Grave Marketing | Rebecca Hains

  6. Pingback: Anti-princess marketing and girls’ education: Mercy Academy vs. GoldieBlox | Rebecca Hains

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s