Redesigned Merida? #NotBuyingIt

Dog holding a pencil and redesigned Merida admits: "I have no idea what I'm doing"

Just my little contribution to the “I have no idea what I’m doing” meme … enjoy!

P.S. Many thanks to Boston Globe columnist Joanna Weiss for including me in her Boston.comment piece here. My statement:

Disney executives’ response to the Merida petition was tone deaf: They stated that because the character’s redesign is only temporary, people shouldn’t be concerned. But the changes to Merida completely undercut a character who serves as a role model, a counterpoint to the pretty princess trope–selling girls short in the process. Disney has failed to acknowledge that Merida means something special to parents and their daughters. (And their argument that Merida herself wanted to “dress up” for the coronation is simply insulting.)

Disney responds to Merida petition, missing the point

Recently, Disney released a new, 2D image of Merida. This prompted outrage because the character’s design was altered, for no good reason. The new Merida has been “prettified”–made more conventionally attractive in a way that undercuts the character’s strengths, to the detriment of the children who view her as a role model.

In response, A Mighty Girl released a petition to Disney that outlines the reasons why the redesign is problematic. The petition culminates with a request: to pull the new 2D Merida and restore the character to her original form.

Yesterday, Disney executives went on record regarding the petition. They’re refusing to retract the new Merida, saying she’s only temporary–and their comments show they’ve missed the point.

The L.A. Times reports on the refusal to retract the new Merida:

Disney has no intention of abandoning its sexier version of the Scottish archer.

The modified Merida was created specifically to welcome the character into the company’s princess collection. And according to a Disney representative on Wednesday, the image of Merida that sparked this maelstrom is part of a limited run of products including backpacks and pajamas. But images of the original Merida will also be available on consumer products, the Disney representative said.

But no one ever doubted that the original Merida would still be available on products; the objection is to the new Merida redesign. Full stop. The fact that it’s “part of a limited run” doesn’t make it any less problematic.

A Disney representative expanded on their stance in an exclusive interview with fan site Inside the Magic, calling the controversy “blown out of proportion.” This makes clear that Disney execs either don’t truly understand the objections, or are willfully ignoring them. According to Inside the Magic:

[Disney] had no intention of changing who Merida is. The artwork that has circulated online depicting the new 2D rendering of Merida was intended to be used only on a “limited line of products” as a “one-time stylized version.” They noted Disney uses different styles of art on characters regularly, changing them to fit their needs at the time.

And in this case, that time was the coronation. Noting that Merida wanted to “dress up” for her coronation ceremony, the new 2D artwork was created, first debuting on the official invitation that was sent out to the media.

So, Disney’s justification for making the change is that Merida herself wanted to dress up for her coronation ceremony. This seems disingenuous: Merida is a fictional character who doesn’t want anything; arguing that it was her choice is pretty insulting. Besides, at the actual coronation in the Magic Kingdom, Merida was dressed in attire more closely resembling her outfit from the film than from the new 2D art–so this really isn’t about the coronation.

And where is this “limited line of products” to be sold? At Target, according to Inside the Magic (which Amy Jussel points is hardly “limited.” Have a look at Target’s main page for the Disney Princesses:Screen Shot 2013-05-16 at 12.04.24 PM

It’s all about the new Merida, and it features rather frightening products, like this doll with spindly space alien arms (h/t Elizabeth Sweet):14329579_121213163000

Ugh.

In their exclusive piece about Disney’s response, Inside the Magic concludes:

Looking forward, [Disney execs] could not say exactly how she would be depicted alongside the other Disney Princesses other than to again repeat that this “one-time stylized version” was only intended for the coronation and some products, hoping to create some calm in the communities who are up in arms over the matter.

This brings us to the crux of the matter: If Disney hopes that the girl empowerment community and our allies will be placated because 2D Merida is only temporary, they’re missing the point. People are up in arms because the changes to Merida — even if temporary in nature — completely undercut the character, selling girls short.

Let’s review the chief problems:

- They took a strong character and weakened her.

- They took a natural beauty and glamorized her.

- They took a youthful 16-year-old and made her look like she’s 22.

- They disrespected the fact that Merida is a princess who goes against the grain, eschewing the trappings of being a princess in favor of being an individual.

By squeezing a character so widely regarded as a barrier-breaking role model into a cookie cutter mold, Disney’s Consumer Products Division sent the message that in the end, looks are all that matter.

In short, if Disney’s response is, “Don’t worry, folks; this new Merida is only temporary!”, they’ve missed the point. Let’s call on Disney to address their poor decision to redesign Merida in the first place–however temporary and “limited” that change might be–and reassure us that they will treat this character with integrity in the future.

Sign the Change.org petition here. And sign the MoveOn.org petition here.

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P.S. I hope A Mighty Girl will consider updating the petition to a) include Target, which is apparently to be the main retailer of products featuring the new 2D Merida; and b) respond to Disney’s response, outlined above.

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To read my previous posts on Merida, click here.

To read my previous posts on the Disney Princess brand, click here.

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Do you like this post? Follow Rebecca Hains on facebook or twitter.

About the author: Rebecca Hains, Ph.D. is an associate professor of communications at Salem State University, where she teaches advertising and media studies. Her new book, Confronting Cinderella: Guiding Our Girls Through the Princess-Obsessed Years, will be released by Source Books next year.

Cartoonists and animation experts weigh in: the new Merida doesn’t HAVE to look this way

In the past few days, the new Merida designed for the Disney Consumer Products Division has lead to heated controversy.

On the one hand, critics argue that the redesign undercuts Merida’s strength, serving her up in a more stereotypical princess form. Meanwhile, their detractors argue that “it’s not that bad,” that they “can’t see the difference,” that the critics are “overreacting,” or that the redesign “HAD to happen this way.”

In this post, I’d like to address that last point: the argument that the redesign HAD to happen this way. The core argument is that Merida must look different in the Disney Princess line because she’s drawn in 2D, rather than as a CGI image–so her image must change in translation, by necessity.

Let’s see what the animation and cartoon experts have to say on that point.

First, let’s begin with cartoonist Matthew Bogart’s take on that argument. He writes:

Character design matters.

If there’s one thing the character design class I took in college stressed more than anything else it’s that a good character design informs the viewer who the character is, what they are like. What they wear, how they stand, how they do their hair, the shape of their face, their standard expressions, what they carry with them, these are all vital decisions in a good design.

If these are all vital decisions in a good design, then what’s going on? Why has Disney’s Consumer Products Division changed what Merida wears, how she stands, how she does her hair, the shape of her face, her standard expressions, and so on?

Bogart explains that the changes found in redesign are not about the translation from 2D to CGI; rather, it’s a deliberate effort to make Merida fit the passive, pretty princess trope that dominates the Disney Princess line.

When you market a character you have to boil them down to their essential elements. [...] [Merida] was depicted in trailers and posters as strong, determined, adventurous, beautiful, and heroic.

This redesign de-emphasizes those qualities and pushes for a Merida that is more glamorous, sassy, and passive.

In other words, Bogart writes, Disney’s Consumer Products Division is

taking the established Merida design from the film and re-imagining her to more closely resemble the typical damsel in distress that the Disney princess line seems to champion.

Ouch.

Animation expert Charles Kenny has also analyzed the redesign on his blog, the Animation Anomaly, and reaches a similar conclusion. Dispelling the idea that the redesign had to happen in this way, he writes:

We all know that multitudes of artists work on these characters and the very nature of merchandise (with all its differing surfaces and sizes) necessitates changes to permit an acceptable level of familiarity across the range.

Well, normally it isn’t a problem because the characters remain relatively consistent. In Merida’s case, however, the change is near radical. [...] Merida’s case stands out [because] she’s undergone not so much a redesign but a transformation. Even by comparing her looks (and her measurements) one can deduce that she isn’t likely to exhibit the same character traits as her CGI original. 

What character traits does Charles Kenny mean? Well, we can glance back at Matthew Bogart’s post for a quick run-down: “a beautiful, rough and tumble, scottish adventurer who was technically a princess but rebelled against the frill, pomp, and sexism that came with her post.”

Therefore, Kenny reminds his readers:

We’re long, long past the time when merchandise had to look different on account of manufacturing technology and the like. Today, it’s possible to maintain a high degree of quality across the board. There really is no reason why a Merida doll has a different structure to her animated counterpart, or for that matter for a stock image of her on a T-shirt requires a redesign.

Heck, even the Disney Princesses themselves do not need such a standardised sense of design. What it amounts to is the merchandising or marketing division of the corporation attempting to stamp their impression on characters created somewhere else (by animators). It amounts to overstepping their boundaries insofar as they may adapt characters to their work, but outright changing them is unconscionable.

In sum, the argument that Merida HAD to be changed this way is patently untrue.

Since a picture is worth a thousand words, let’s leave the final words with a few cartoonists who have tackled the matter visually.

Matthew Bogart concluded his post by applying Merida’s redesign to Batman, showing just how much the design of her new pose, outfit, and face shape should be understood to alter her character:

tumblr_inline_mmny67hPwH1qz4rgp

David William Trumble illustrated what would happen if Disney redesigned other strong women, such as Hillary Rodham Clinton, Rosa Parks, Marie Curie, Malala Yousafzai, and Ruth Bader Ginsberg (click here for a slideshow with individual explanations):2013-05-14-THECOLLECTION-thumb

And John Kovalic of the “Dork Tower” comic offered this gem:

DorkTower1145

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To read my previous posts on Merida, click here.

To read my previous posts on the Disney Princess brand, click here.

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Do you like this post? Follow Rebecca Hains on facebook or twitter.

About the author: Rebecca Hains, Ph.D. is an associate professor of communications at Salem State University, where she teaches advertising and media studies. Her new book, Confronting Cinderella: Guiding Our Girls Through the Princess-Obsessed Years, will be released by Source Books next year.

Disney faces backlash over new “sexy” Merida; pulls new image from web site as a result

UPDATE, May 16, 2013Disney has stated that 1. the 2D image was never on their official web site in the first place (though, oddly, it’s all over the official Australia/NZ version of the Disney Princess site–which may have been the source of any confusion), and 2. they will not be retracting the new Merida.

Click here for my new post, in which I argue they missed the whole point of the petition. Clearly, we still have work to do.

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On Saturday, Disney held a “coronation ceremony”(1) for Merida, star of the Disney-Pixar film Brave. In the coronation, Merida officially became part of the Disney Princess lineup. This means that her image has been added to the 2D collection of princesses in a cartoon form that fits stylistically with that of her princess peers.

Unfortunately for Disney, the new cartoon image of Merida that Disney created for the lineup overshadowed all conversation online about the coronation. The reason? The new cartoon sexualizes Merida.

That’s right: Although Merida was created by a woman as a role model for girls, the male-dominated consumer product division at Disney has ignored the character’s intended benefits for young girls, sexualizing her for profit. Merida_web_small

merida-princess1-550x546

Compared with her film counterpart, this new Merida is slimmer and bustier. She wears makeup, and her hair’s characteristic wildness is gone: It has been volumized and restyled with a texture more traditionally “pretty.” Furthermore, she is missing her signature bow, arrow, and quiver; instead, she wears a fashionable sash around her sparkly, off-the-shoulder gown. (As Peggy Orenstein noted when she broke the news of the redesign, “Moms tell me all the time that their preschool daughters are pitching fits and destroying their t-shirts because ‘princesses don’t cover their shoulders.’” I’ve heard the same from parents, as well.)

It doesn’t have to be this way. Some might argue that the changes to Merida are simply a result of her being rendered in 2D, but these are deliberate, calculated changes. She has been presented in 2D form in children’s books since before the movie was released, and she’s still looked like herself.

No–these changes to Merida’s appearance are significant. Sadly, they align with the American Psychological Association’s definition of sexualization, which says that sexualization occurs when any of the following four conditions are present:

  • a person’s value comes only from his or her sexual appeal or behavior, to the exclusion of other characteristics;
  • a person is held to a standard that equates physical attractiveness (narrowly defined) with being sexy;
  • a person is sexually objectified — that is, made into a thing for others’ sexual use, rather than seen as a person with the capacity for independent action and decision making; and/or
  • sexuality is inappropriately imposed upon a person.

Since Merida is beloved for breaking the princess mold, proving that a girl needn’t be stereotypically “girly” to be a princess, realigning Merida’s look to echo the other 10 Disney Princesses’ narrow range of appearances is a huge mistake. 

The backlash from parents has been tremendous; a petition on Change.org already boasts more than 120,000 signatures. The petition explains:

The redesign of Merida in advance of her official induction to the Disney Princess collection does a tremendous disservice to the millions of children for whom Merida is an empowering role model who speaks to girls’ capacity to be change agents in the world rather than just trophies to be admired. Moreover, by making her skinnier, sexier and more mature in appearance, you are sending a message to girls that the original, realistic, teenage-appearing version of Merida is inferior; that for girls and women to have value — to be recognized as true princesses — they must conform to a narrow definition of beauty.

What’s more, Brenda Chapman–Merida’s creator–has gone on record voicing her outrage at this redesign. Chapman argued:

They have been handed an opportunity on a silver platter to give their consumers something of more substance and quality — THAT WILL STILL SELL — and they have a total disregard for it in the name of their narrow minded view of what will make money. I forget that Disney’s goal is to make money without concern for integrity. Silly me.

As of today, Disney has quietly pulled the 2D image of Merida from its website, replacing it with the original Pixar version. Perhaps we’ll be spared an onslaught of sexy Merida merchandise yet.

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If you haven’t yet signed the petition, you can do so at Change.org and at MoveOn.org.

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For further reading: To view more of my posts on Merida, click here. For more of my posts on the Disney Princess brand, click here.

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Do you like this post? Follow Rebecca Hains on facebook or twitter.

About the author: Rebecca Hains, Ph.D. is an associate professor of communications at Salem State University, where she teaches advertising and media studies. Her new book, Confronting Cinderella: Guiding Our Girls Through the Princess-Obsessed Years, will be released by Source Books next year.

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(1) Disney holds “coronation ceremonies” for its princesses about a year after a film’s release–a great way of bumping up interest in a princess after her film’s momentum has died down.

But… the Little Mermaid gave up her voice!

Video

Ah, Ariel. I love many things about your movie, particularly the music. But as a character, you made such poor choices. Giving up your voice to get a man? That set a really poor example for girls. In a society that positions girls as weak, and often suggests their voices don’t count as much as male voices, girls need to see female characters they love who raise their voices. They need to be inspired to speak out. 

For that reason, I find it odd that Disney is now describing The Little Mermaid as a classic that “gave voice to a whole generation”:

Did the film give a whole generation princess fever? Sure?

But did it give a whole generation a VOICE? No way.

I think it’s a really strange choice of words. Readers: What’s your take on this one?

Sofia the Not-So-Latina-After-All

Months ago, Disney announced that a new Disney Channel cartoon, Sofia the First, would be released this year, targeting girls ages 2 to 7. With the title character a little girl, rather than a teenager, Disney promised that Sofia the First would be “age-appropriate” for preschoolers. The cartoon would feature not just “plenty of pretty dresses and sparkly shoes,” but also lessons relevant to little ones.

The original announcement caused savvy critics of girls’ princess culture to raise a collective eyebrow. Peggy Orenstein, author of Cinderella Ate My Daughter, was incredulous. She accused Disney of trying to have it both ways: claiming that their princess-themed feature films are harmless fun for young girls while also claiming that Sofia would address some of the problems found in princess-themed feature films.

What a contradiction.

This week, Disney was again caught trying to have it both ways–but this time, it’s not about whether Disney’s princess culture is healthy for girls.

This time, it’s about diversity.

When Disney announced a few days ago that Sofia would be Disney’s first Latina princess, this sounded promising: It’s important for girls of all backgrounds to see characters who resemble themselves on screen, to feel included in the media culture they so cherish. Considering how incredibly popular princesses are among preschool girls, it’s high time that a Latina princess join Disney’s franchise.

And the statement sounded pretty definitive: “She is Latina,” said Sofia the First’s executive producer Jamie Mitchell.

But the announcement prompted many people to take a closer look at Sofia, and a few things came to light:

  1. Sofia is pale skinned and blue eyed. While some Latinas are in fact white, Sofia doesn’t look like the majority of people hailing from Latin America do.
  2. Sofia speaks unaccented English and is voiced by a white girl (Ariel Winter from Modern Family).
  3. Sofia does not appear to be bilingual: there is no evidence so far that she speaks Spanish or another Latin-American language.

So, where is the evidence that Disney’s “first Latina princess” is actually Latina? Any one of those three elements might have given the claim some credibility. But if neither her appearance nor her voicing nor her dialogue testify to a Latina identity, how does Sofia improve the diversity of the Disney Princess brand and serve to represent Latina culture?

The answer: she doesn’t. It was just lip service, betraying a misunderstanding of why parents, educators, and critics want to see racially and ethnically diverse princess characters. It’s not to fill quotas; rather, it’s to provide support for countless young girls who struggle with their identities when characters like them are systematically stereotyped in or excluded from the media. Inclusion is important.

In claiming Sofia as a Latina, Disney was trying to have it both ways–seeking praise for adding diversity to its princess lineup without actually giving Sofia any significant markers of diversity.

Facing criticism for their handling of Sofia’s Latina identity, a Disney spokesperson explained:

“The range of characters in ‘Sofia the First’ — and the actors who play them — are a reflection of Disney’s commitment to diverse, multicultural and inclusive storytelling, and the wonderful early reaction to ‘Sofia’ affirms that commitment. In the story, Sofia’s mother, Queen Miranda, was born in a fictitious land, Galdiz, a place with Latin influences. Miranda met Sofia’s father, Birk Balthazar, who hailed from the kingdom of Freezenberg, and together they moved to Enchancia, where Sofia was born.”

So, wait–Sofia isn’t Latina, after all–she’s a multicultural girl, half Latina at best. Right?

Actually, it turns out that Sofia should not even be called half Latina. As controversy stirred, Disney execs began backpeddling, clarifying her background further:

“Princess Sofia is a mixed-heritage princess in a fairy-tale world,” explained [co-executive producer/writer] Gerber. “Her mother is originally from an enchanted kingdom inspired by Spain (Galdiz) and her birth father hailed from an enchanted kingdom inspired by Scandinavia.”

Gerber also noted that Enchancia is modeled after the British Isles. So this is an entirely Euro-centric fantasy world they’ve created for Sofia.

If Sofia’s dad is basically Scandinavian, and her mom is basically Spanish..well, that never made her Latina at all. It made her half Spanish(-esque) and half Scandinavian(-esque). A person of Spanish birth or descent would not categorize herself as a Latina, as Spain is not part of Latin America: In standard U.S. usage, “Latino” and “Latina” describe people who were born in or have family heritage from Latin America and speak a romance language (usually Spanish or Portuguese).

Sounds like some folks at Disney were unaware of what “Latina” means! How embarrassing.

So, Disney, in the future please remember: Diversity is not about quotas; it’s about meaningful representation. If you want your characters to be diverse, that’s great! Just do your homework and give them real markers of diversity–ones inspired by the actual children in your viewing audience, not by your limited Euro-centric imaginations.

Disney Princess Prom Gowns and Cradle-to-Grave Marketing

Just a few months ago, I wrote about how Disney Princess-styled extravagance among toddlers reflects the extraordinary extravagance of today’s proms, which now cost families an average of $1,000 to $2,000.

But until Mouse on the Mind brought it to my attention this week, I didn’t realize that there were actual Disney Princess-inspired prom gowns in production, scheduled for the 2013 prom season. (Were there any previously? I haven’t seen them.)

The plan: Each year, a new line of prom gowns will be released, and each line will take inspiration from a different Disney Princess film. The 2013 gowns are meant to evoke Snow White and the Seven Dwarfs; red and black appear to be the dominant colors of the collection.

Disney Princess prom gowns 2013

With a price point of $350 to $800, these gowns definitely align with the high costs attached to today’s proms. Ouch.

So… what’s going on here? If the Disney Princess line is meant for the preschool set, why would teenage girls want Disney Princess-inspired prom dresses??

The answer can be found in a tactic called “cradle-to-grave marketing.”

As I’ve explained previously, the Disney Princess franchise is a great example of a lifestyle brand. Disney’s marketers want Princess to be everything and everywhere, integrated into as many aspects of audience members’ lives as possible. This epitomizes a basic principle of lifestyle branding: the more closely people identify with a brand–the more they feel like it is their brand, and a part of who they are–the more money the brand will make.*

Although the Disney Princess brand is primarily for little girls ages 2-8, with its strongest devotees ages 2-5, they are not its only target market. With “cradle-to-grave” marketing, Disney marketers extend engagement with the brand well beyond these years. The goal is for children to become loyal customers for life.

This has played out very well for Disney in general, as well as for the Princess line in particular: When children too young to ask for Disney products are swathed in them from birth, it’s often a because of their parents’ understandable nostalgia and fondness for Disney. Parents who loved Disney when they were children are likely to be tempted by Disney-branded sippy cups, diapers, onesies, teething rings, and toys.

Then, as children begin developing brand preferences, nostalgic parents who enjoy the fun, wholesome aspects of Disney are happy to fulfill their children’s requests.

But for a megabrand like Disney Princess, purchases on behalf of children is not enough. It’s even better for business if adults want to buy Princess products for themselves–collecting the dolls, perhaps, or film cells. But not everyone is a collector.

So, it’s logical for marketers to ask: At what points in life do people make expensive purchases that could be linked back to the brand? This, I’m sure, was the genesis of Disney’s ongoing success partnering with designers to produce Disney Princess-inspired wedding gowns, and to offer “Fairy Tale Weddings” in the Magic Kingdom.

With the average cost of the prom continuing to rise, it makes sense that proms are the newest target. Attracting teens connects more dots on that cradle-to-grave continuum.

(Now, I wonder if they’ll ever release those Disney Princess coffins that Peggy Orenstein enjoys joking about?)

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*I know that may sound cynical, like some kind of conspiracy theory, but it’s really the way the business works. Books written for members of the marketing industry are filled with tips about these tactics.

Reimagining Disney Princesses with racial diversity: From Tumblr to D-Tech

A couple of weeks ago, a young woman named Lauren reimagined the white Disney Princess characters as women of color, posting recolored images of them on her Tumblr blog. Her inspired designs quickly made their way around the blogosphere. Responses ranged from supportive (“I love this!“) to perplexed (“This was done because…?“; “But why?“); from grateful to critical (including requests for more inclusivity); and, sadly, from defensive to exclusionary (people of color “should come up with their own princesses and heroes“) and clearly racist.

wrote a little about the Disney Princess franchise and race earlier this year, when I noticed that in the Disney Store’s 2012 redesign of their Disney Princess dolls, Disney westernized Mulan’s dress and lightened Pocahontas’s skin. So when the Huffington Post Live asked me to be their expert guest on a segment called “Black and Brown Princesses” about the reimagined Disney Princess characters from Lauren’s Tumblr, I was happy to oblige.

Although I have my criticisms of the Disney Princess franchise in general, I do think it’s important for young girls to see characters on screen and elsewhere in popular culture that look like them. I’ve been doing academic research on the Disney Princess phenomenon for a while now, and I’ve heard about the heartbreaks caused by Disney’s predominant whiteness: The little black girl who came home from first grade from first grade in tears because her classmates said she couldn’t be a princess. Their reason? She wasn’t white. (This was pre-Tiana.) The little Latina girl who would brush and brush her tightly curled hair, completely frustrated that she couldn’t smooth it out so that she would look more like a princess. (New princess Merida is the only one without silky smooth straight hair.)

While conducting field research for my book, Growing Up With Girl Power, I also saw firsthand how important diversity in dolls and other products is to pre-adolescent African-American girls. For example, as I mentioned previously, the racial diversity of Bratz dolls was really important to the African-American girls in my study. For them, the diversity was often much more important than the dolls’ skimpy fashions, which have resulted in a lot of negative publicity for the brand. The girls also cared tremendously about whether popular characters like Dora the Explorer and those from The Proud Family were represented on toys and other products with the same skin tone as they had on television. (I remember that a beach towel depicting Dora with the wrong skin tone had been a serious affront.)

As these girls and I talked and talked about how few characters looked like them, I found myself remembering being a young girl and wanting nothing more than a doll that had brown hair and brown eyes, like me. Unfortunately, in the late 1970s/early 1980s, these were almost impossible to find, as my mother can attest: she had to hunt high and low to find a single brown-haired doll whose eyes were brown, not blue. When I shared this memory with the girls, they were surprised. “How rude!” one said.

That’s one of the brilliant things about the “My American Girl” dolls. Although they are prohibitively expensive for most families (sigh), girls can customize the dolls to have whatever skin tones and hair colors they’d like–just like Lauren did with the Disney Princess images on her Tumblr blog. Of course, there’s little diversity in actual facial features, which is an ongoing problem in the doll business: even when racially and ethnically diverse dolls are available, their facial characteristics typically reflect white beauty norms. In the essay “Dyes and Dolls: Multicultural Barbie and the Merchandizing of Difference,” scholar Ann duCille famously criticized such dolls for being merely “dye-dipped”–brown versions of their white counterparts.

In this context, a new experiment from Disney is fascinating. As of this week, children ages 3 to 12 who are visiting Walt Disney World’s Downtown Disney Marketplace* may order custom-modeled 7″ Disney Princess figurines made to look like them. Just like them. As in, modeled after images taken via 3D scans of the children’s own faces.

The price is about the same as an American Girl Doll, but thanks to the 3D technology, these new “D-Tech Me” princess figurines won’t just have the children’s eye and hair color; they’ll also have their noses, cheekbones, lips.

The service is being offered for a limited time–”at least through Thanksgiving,” according to one Disney rep (see comment #12 here), but not much longer. The characters available are Ariel, Aurora, Belle, Cinderella, Rapunzel, Snow White, and Tiana. (Sorry, Mulan, Pocahontas, Jasmine, and Merida!) The sample images are diverse: Ariel, Rapunzel, and Snow White all have darker skin and dark brown to black hair, Aurora is a redhead, and Tiana is a fair-skinned blonde.

I have to agree with The Business Insider that the samples images Disney has shared so far look pretty creepy–a little too “uncanny valley” for my taste. And I’m not sure why three of the four characters of color from the Disney Princess franchise are being excluded as choices in the first place; it seems a little insensitive to me. (Anyone have thoughts on that?) But I don’t agree with Marketplace that the figurines are a sign of the apocalypse.

Although the Disney Princess franchise teems with stereotypes about girlhood, femininity, physical appearance, and race (and although I strongly dislike that the girls’ heads will be as large or larger than their waists on these figurines) the reality is this: Little girls are growing up in a princess-obsessed girls’ culture, and feeling excluded hurts.

By letting any girl see herself as a princess–well, at least any 3- to 12-year-old girl whose parents can bring her to Disney World and afford to pay $99.95 plus shipping and handling for a figurine–Disney has taken another small step in the right direction. I’ll be curious to see whether the experiment catches on.

*Some reports have stated this service is available at Disneyland, but a Disney rep on the Disney Parks web site has clarified that the D-Tech Princesses are only going to be available in Walt Disney World in the Downtown Disney Marketplace.

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Disney-Pixar’s Brave: Critiquing the criticisms

I saw Brave the day it debuted in theaters, and I’m glad that Merida is a different kind of princess–one who can be read as a critique of both the trope that princesses are passive and the trend to tell their stories as romances. But I also have some mixed feelings. For example:

  • The film’s marketing, which essentially ignores that Brave is a tale of a mother-daughter relationship (presumably for fear that such a story wouldn’t be a box office draw), is insulting.
  • The storyline itself features such unappealing would-be suitors that Merida’s disinterest in romance is undercut: What if the three young men who must vie for her hand were more like Prince Charmings than doofuses?
  • Finally, having studied girl power media for several years, it bothers me that Merida is presented as isolated, an anomalous female, without a community of female peers her own age. Can’t a girl who is supposed to be strong not be a loner?

With all that in mind, since the release of Disney-Pixar’s Brave, I’ve been reading reviews and commentaries of the film with interest. There are two strands of criticism that I would like to address: 1. that the film is unoriginal, and 2. that Merida is a brat.

Is Brave an unoriginal film?

When Joanna Weiss of the Boston Globe and I talked about Brave, she mentioned that a lot of early reviews complained the film was unoriginal–”just another princess movie,” she said. Reviewers were complaining that unlike other Pixar films, Brave didn’t feature a fully fabricated, fantastically unexpected world; it seemed to be treading old ground.

For example, Todd McCarthy wrote in The Hollywood Reporter that Brave is “familiar” and treads “startlingly well-worn territory.” He also complains that it is “laden with standard-issue fairy tale and familiar girl-empowerment tropes.” But is it, really? It’s a story about a mother-daughter relationship. How is this “familiar” and “well-worn”? He and other reviewers complain that Brave is too Disney and not enough Pixar. In reading reviews like these, I sensed the reviewers just couldn’t get past the fact that Brave is about a princess, rather than something as unexpected as talking cars or talking toys or talking fish.

Ask any girl who’s been raised on princess films, and she’ll tell you that Merida is different, and very unlike her Disney Princess peers. As far as the narrative goes, what does Merida have in common with Disney Princesses, exactly? The fact that she’s a princess who has utterly fantastic hair. That’s about it.

(Even the witch in Brave seems perfectly nice. Unlike Disney’s approach, there’s no vilification of old ladies in Pixar’s film, which is refreshing.)

Other than that, while watching Brave, I was amused to notice how closely the film follows Pixar’s formula for its protagonists:

  • The protagonist (e.g., Woody, Lightning McQueen, Marlin) makes some bad decisions, portrayed in ways that make them seem not entirely likable. (Because of his ego and jealousy, Woody is a jerk to Buzz; Lightning is self-centered, smugly superior, and judgmental of others; Marlin is a smothering, over-protective parent.)
  • The protagonist does something that causes harm or potential harm to someone else. (Woody pushes Buzz out a window; Lightning coerces Mack into driving overnight; Marlin embarrases Nemo in front of peers so badly that Nemo takes a risk and is captured by a diver.)
  • Said protagonist has unexpected experiences, a journey beyond his comfort zone. (Woody has to leave Andy’s house to save Buzz, and gets to know him better; Lightning, separated from Mack, has an unexpected several-day detour through Radiator Springs, and actually gets to know its citizens; Marlin travels across the ocean to find his son, confronting his worst fears.)
  • As a result of these experiences, the protagonist changes. (Woody becomes less egotistical and ultimately makes friends with Buzz; Lightning becomes less egotistical and ultimately makes friends with the citizens of Radiator Springs; Marlin calms down and becomes a better parent.)

Merida goes through a similar journey. She begins as a self-absorbed teenager who wants to avoid the responsibilities of being a princess. After a fight with her mother, she finds herself someplace new and strange. Merida makes a bad decision that turns her mother into a bear. While trying to save her mother from this predicament, Merida then spends an awful lot of time insisting that it’s not her fault.

Finally, however, Merida changes, developing a better understanding of her mother and growing as a person. She realizes it is her fault, and by the movie’s conclusion, she has incorporated some of her mother’s statements into her own worldview, such as “Legends are lessons. They ring with truth” and “How do you know you don’t like it if you won’t try it?” (At this, a young child seated behind me and my son in the theater marveled, “She’s acting like her mother!”)

So if the film seems familiar to reviewers, I don’t think it’s because it’s a Disney princess story. Merida is so different from the other Disney Princesses. Do Cinderella, Snow White, Sleeping Beauty, or Ariel have journeys in which they learn something about themselves and change? No. Their problems are solved by others. What about Belle? No. She longs for “adventure in the great wide somewhere,” but ultimately she is reduced to a catalyst of change for someone else–the Beast.

I really think that Brave feels familiar to many viewers because it’s telling the same type of story Pixar has been trading in for years. And so, as I told Joanna, it seems a little sexist for reviewers to place the blame for the film’s familiar feeling on the fact that Merida is a princess.

Is Merida a brat?

Another strand of conversation that has caught my eye is the debate over whether Merida is more bratty than brave. After all, she’s sassy and outspoken and argues openly with her mother. A reviewer at SFGate.com expresses concern that the movie “the movie may tilt the balance too far in Mom’s direction, so that the film’s ostensible heroine ceases to seem adorably spunky and becomes more like an awful brat.”

Indeed, in some audience members’ opinions, this seems to be the case. One blogger writes, Brave ”seems to accept and perhaps even glorify the defiance of the diva, the ‘coolness’ of being a brat, and the idea that insolence is synonymous with independence. When did respect for one’s parents, a gentle spirit, and a longing for a loving partnership involving mutual sacrifice become sexist and outdated?” Another argues, “I worry that our culture perpetuates a sort of entitled-brat attitude in girls these days: that our daughters deserve to get what they want, when they want it simply because they are girls. And nobody can tell girls these days what to do or what to want. They’re in charge.”

In all of this, I haven’t seen anyone acknowledge the reality of teenagers’ relationships with their parents. As Nurture Shock explains, studies indicate that 96% of teenagers lie to their parents, often about really big issues. Which teens lie the least? Those whose parents consistently enforce rules while being the most warm and having the most conversations with their children. They explain why rules exist but are supportive of their children’s autonomy and freedom.

This, perhaps, can be understood as Elinor’s big parenting mistake: She dictates things to Merida without really explaining them to her, and so it seems to Merida that her mother does not support her freedom.

Yet ironically, Merida’s protestations and efforts to change her mother’s mind are not signs of a bad mother-daughter relationship. Studies also show that the teens who argue more openly with their parents are the teens who are the most honest. According to Nurture Shock, one study showed that families with less deception had “a much higher ratio of arguing/complaining. Arguing was good–arguing was honesty.” However, “The parents didn’t necessarily realize this. The arguing stressed them out.”

Meanwhile, another study of mother-daughter arguments summarized in Nurture Shock found that while nearly half of mothers felt arguments with their daughters were bad for their relationships, less than a quarter of daughters felt the same way. For daughters, what was most important was how these arguments ended. The daughters needed to feel heard by their mothers, and over time, they needed to win some arguments and get small concessions from others. But they did not need to win every battle; they mainly needed to feel heard. (As Merida says to her mother, “Just listen to me!”)

In other words, the fact that Merida makes her disagreements clear to her mother does not make her a brat. As unpleasant as this may be for parents to consider, Merida’s argumentative nature may actually be a sign of respect and a mother-daughter relationship that is fundamentally sound. That’s important to keep in mind. When Merida and her mother begin to really consider one another’s perspectives, both parties grow as individuals, and their relationship becomes stronger. For parents worried that Merida is a “brat” who is setting a poor example for their children, these facts could provide useful talking points for the entire family.

Related Post: Katniss vs Merida: Mattel’s doll versions of strong girl characters

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